The Tourism Authority of Thailand unveiled a brand new advertising and marketing marketing campaign “Significant Relationship” on the World Journey Market occasion in London on Monday.
The center of the marketing campaign is to encourage vacationers to create extra than simply journey reminiscences, it’s about fostering connections with the individuals, communities, nature and Thailand itself.
In tune with evolving journey tendencies, Thailand acknowledges the fashionable traveler’s inclination in the direction of prioritizing experiences over ticking off bucket-list locations.
The “Significant Relationship” marketing campaign seeks to faucet into this shift, inspiring vacationers to kind connections that transcend the bizarre and finally foster a bond with oneself.
The Movie
The promoting movie options vacationers from Korea, France, and Portugal, showcasing the points of interest of Kanchanaburi, Chumphon, Nakhon Phanom, and the colourful metropolis of Bangkok.
Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, shared the marketing campaign’s imaginative and prescient, stating, “The brand new ‘Significant Relationship’ advertising and marketing communication idea is designed to encourage vacationers to have interaction in a significant connection, whether or not it’s with themselves, the native individuals, the neighborhood, nature, and even with Thailand. When vacationers kind a relationship with the individuals they meet and the place they go to, they are going to have a chance to create lifelong pals, cherished recollections, and gratifying moments.”
Furthermore, December may also witness the launch of the “Thailand All the time Cares” marketing campaign, emphasizing Thailand’s dedication to making sure a memorable expertise for vacationers.
Newest Tourism Figures from Thailand
Thailand’s bold purpose is to draw 25-30 million vacationers and generate THB 1.5 trillion ($43 billion) in income by the tip of this 12 months.
Based on the newest out there knowledge, within the first 10 months of 2023 (January 1-October 31), Thailand recorded over 21.6 million arrivals and generated over THB 927 billion ($26 billion) in tourism income. The highest 5 supply markets being Malaysia, China, South Korea, India and Russia.
The 2024 goal is about at complete income of THB 3 trillion ($84 billion) with THB 1.92 trillion ($54 billion) coming from the worldwide market.
After granting visa free entry to Chinese language vacationers from September onwards, Thailand introduced final week that it could grant visa-free entry to residents from India and Taiwan from November 10 until Could 2024.
The Tourism Authority of Thailand unveiled a brand new advertising and marketing marketing campaign “Significant Relationship” on the World Journey Market occasion in London on Monday.
The center of the marketing campaign is to encourage vacationers to create extra than simply journey reminiscences, it’s about fostering connections with the individuals, communities, nature and Thailand itself.
In tune with evolving journey tendencies, Thailand acknowledges the fashionable traveler’s inclination in the direction of prioritizing experiences over ticking off bucket-list locations.
The “Significant Relationship” marketing campaign seeks to faucet into this shift, inspiring vacationers to kind connections that transcend the bizarre and finally foster a bond with oneself.
The Movie
The promoting movie options vacationers from Korea, France, and Portugal, showcasing the points of interest of Kanchanaburi, Chumphon, Nakhon Phanom, and the colourful metropolis of Bangkok.
Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, shared the marketing campaign’s imaginative and prescient, stating, “The brand new ‘Significant Relationship’ advertising and marketing communication idea is designed to encourage vacationers to have interaction in a significant connection, whether or not it’s with themselves, the native individuals, the neighborhood, nature, and even with Thailand. When vacationers kind a relationship with the individuals they meet and the place they go to, they are going to have a chance to create lifelong pals, cherished recollections, and gratifying moments.”
Furthermore, December may also witness the launch of the “Thailand All the time Cares” marketing campaign, emphasizing Thailand’s dedication to making sure a memorable expertise for vacationers.
Newest Tourism Figures from Thailand
Thailand’s bold purpose is to draw 25-30 million vacationers and generate THB 1.5 trillion ($43 billion) in income by the tip of this 12 months.
Based on the newest out there knowledge, within the first 10 months of 2023 (January 1-October 31), Thailand recorded over 21.6 million arrivals and generated over THB 927 billion ($26 billion) in tourism income. The highest 5 supply markets being Malaysia, China, South Korea, India and Russia.
The 2024 goal is about at complete income of THB 3 trillion ($84 billion) with THB 1.92 trillion ($54 billion) coming from the worldwide market.
After granting visa free entry to Chinese language vacationers from September onwards, Thailand introduced final week that it could grant visa-free entry to residents from India and Taiwan from November 10 until Could 2024.
