Commercial
A taxi branded ‘Go to Malawi’ is shifting within the streets of London, calling on folks to see Malawi as a tourism vacation spot.
Minister of Tourism, Vera Kamtukule, who’s at present in the UK (UK) confirmed the event as she shared highlights of the launch of “Go to Malawi” branded taxi in London.
Kamtukule mentioned the taxi represents dedication to make use of modern advertising initiatives for Malawi.
“This endeavor shouldn’t be merely about placing a taxi on the streets of a overseas metropolis. It’s a logo, a tangible illustration of our unwavering dedication to make use of modern vacation spot advertising initiatives. Initiatives like this branded taxi play an important function in our ongoing efforts to construct the Malawi model,” mentioned Kamtukule in a submit on her Fb Web page.
She added that the taxi is not only a mode of transportation however a cellular ambassador whispering tales of the nice and cozy coronary heart of Africa.
“Right now, on this various and cosmopolitan metropolis, we’re unveiling our aspirations and showcasing our dedication to international tourism. As we launch this taxi, we’re launching a bit of our hearts. It’s a testomony to our imaginative and prescient, our desires, and our dedication to changing into the last word journey vacation spot,” mentioned Kamtukule.
In the meantime, the minister has indicated that that is only the start as her ministry is planning extra to make it possible for the world is aware of about Malawi.
