A Go to Wales spokesperson stated: “We’re happy to see the report spotlight the optimistic work of Go to Wales in relation to our personal advertising, engagement with the tourism business in Wales, and co-working within the USA. “
“We sit up for persevering with to work with VisitBritain on how Wales is marketed inside VisitBritain’s worldwide campaigns, to tour operators, and in sharing of knowledge with business – that are essential parts of success on this extremely aggressive business.”
VisitBritain chief govt Patricia Yates stated the corporate has “generated an extra £34 million in abroad customer spending for Wales in 2019-20 alone”.
“We’re working with worldwide journey commerce to make sure Wales is bought internationally, this 12 months inviting Welsh companies on commerce missions to China, India and the USA.”
She stated the corporate is “bringing worldwide tour operators and media on visits to Wales to spice up product and vacation spot information”.
She added that hey will examine the findings of the report intently.
