UN Tourism is ready to highlight the significance of collaboration and funding in unlocking Africa’s development potential on the second version of the Regional Convention on Model Africa in Livingstone, Zambia, on 22 July 2024. This occasion will carry collectively sector leaders, Member States, civil society, and enterprise associates to form the way forward for African tourism and amplify the voice of “Model Africa”.
The convention will characteristic a closed-door Model Africa Suppose Tank, gathering high CEOs, Nationwide Tourism Organisation normal managers, and personal sector stakeholders to develop efficient advertising and marketing and branding methods. Targeted on rebuilding market confidence post-pandemic, the initiative goals to place Africa as a high international vacation spot by showcasing the continent’s pure and cultural property. Moreover, a devoted session will spotlight international tourism funding traits with a particular concentrate on Zambia, providing insights into sustainable growth alternatives and methods to draw tourism investments. The occasion will culminate within the launch of the “Doing Enterprise Guidebook for Zambia,” offering sensible pointers for sustainable tourism growth throughout the nation.
Supply: UNWTO
