North Queensland is tapping into the “world phenomenon” of Bluey as a part of a serious worldwide tourism marketing campaign.
“Townsville Enterprise is proud to be partnering with Tourism and Occasions Queensland to see the Townsville North Queensland area included on this main world tourism marketing campaign,” TEL Director Customer Financial system and Advertising and marketing Lisa Woolfe stated on Sunday.
“In our area we’ve got a lot on supply for households to discover, from the Nice Barrier Reef to the rainforest, our islands and naturally the outback.”
Queensland shall be marketed as ‘Bluey’s world, for actual life’, encouraging guests from round Australia and 5 different international locations to expertise the Bluey way of life in Queensland.
“Bluey has turn into a worldwide sensation, so leveraging the world’s love for the Heeler household is an thrilling technique to put Queensland and Townsville North Queensland on the high of the vacation listing for households throughout the globe,” Ms Woolfe stated.
The eagerly anticipated Bluey’s World is ready to open in Brisbane on November 7, 2024, providing households an unforgettable Bluey journey. Picture: Peter Wallis.
“To piggyback off this main marketing campaign Townsville Enterprise is releasing a collection of family-friendly weblog tales on townsvillenorthqueensland.com.au, our operators have put ahead particular presents and offers and we’ll have elevated visibility throughout our social channels.”
Ms Woolfe stated North Queensland was seeing a powerful restoration of worldwide visitation publish COVID-19 with the UK surpassing pre-pandemic numbers.
Constructing on the worldwide phenomenon, Queensland shall be pitched as ‘Bluey’s world, for actual life’, encouraging guests from all over the world to come back and reside the Bluey way of life in Queensland. Image: Equipped
“This marketing campaign goals to assist construct consciousness and drive bookings from proper throughout the globe together with Australia, New Zealand, the US, the UK, Japan and Singapore.”
The partnership, a primary between TEQ and BBC Studios, goals to carry guests to Bluey’s residence state and to discover the immersive Bluey’s World expertise, set to open at Brisbane’s Northshore on November 7.
A significant high-impact promoting marketing campaign additionally kicks off in Australia and New Zealand on tv, print, digital and social media with main media companions.
The tv advert is fronted by the Queensland tourism trade’s personal Robert Irwin, not too long ago named Australia’s hottest broadcast character.
TEQ says the marketing campaign – its largest in additional than a decade – will attain an extra 1.3 million vacation guests to Queensland who will spend an extra 1.7 billion {dollars} bucks by June 2025.
TEQ CEO Patricia O’Callaghan stated it was delighted that journey trade heavyweights Qantas, Expedia, Flight Centre and Accor had backed the marketing campaign.
“All of us recognise the ability of working collectively to affect journey selections and drive conversion for households worldwide to come back and go to Queensland,” she stated.
“Our tourism trade employs greater than 200,000 Queenslanders and we’ve got very daring targets for trade progress that require us to suppose exterior the sq., lead with our distinctive strengths and be daring.”
TEQ is gifting away a 12-night Queensland vacation, together with a money-can’t-buy household expertise on the Bluey’s World Brisbane occasion launch.
Enter at www.queensland.com/blueysworld.
