Tourism Eire in London wins award for display tourism promotions

22 April, 2024

Tourism Eire in London has gained a serious award for its display tourism promotions. The organisation fought off robust competitors to scoop a Marketing campaign Model Management and Partnership Award within the ‘TV & Cinema’ class. 

The submission highlighted Tourism Eire’s campaigns to leverage the ability of display tourism and widespread video video games – from Sport of Thrones to Murderer’s Creed Valhalla and Derry Ladies. The varied campaigns have delivered influence on consideration of a go to to the island of Eire, by highlighting lovely places right here via display collaborations. The judging panel particularly counseled Tourism Eire’s sponsorship of the third and ultimate collection of Channel 4’s Derry Ladies, saying: “Wonderful use of expertise and culturally related content material. Constantly sturdy outcomes delivered throughout the number of executions”.

Commenting on the award, Julie Wakley, Tourism Eire’s Head of Nice Britain, stated: “Tourism Eire is delighted to have topped the ‘TV & Cinema’ class on the Marketing campaign Model Management and Partnership Awards. Movie and TV are recognised as sturdy influencers on potential guests and lately – on condition that the island of Eire has supplied a backdrop for a lot of widespread movies and TV exhibits – there have been many alternatives for Tourism Eire to leverage this space. We’re delighted that this award particularly recognises our sponsorship of the ultimate collection of Channel 4’s Derry Ladies. Our goal was to seek out an genuine strategy to join with viewers of the hit TV collection and encourage them to place Derry-Londonderry and Donegal on their vacation ‘want record’. With due to our companions at OMD and Publicis.”

Marketing campaign is a month-to-month enterprise journal and web site headquartered in Nice Britain, which is learn by folks working within the promoting, advertising and marketing and media industries. The Marketing campaign Model Management & Partnership Awards rejoice organisations which have demonstrated important accomplishments within the fields of selling, branding and strategic alliances.

The goal of Tourism Eire’s Derry Ladies sponsorship was to advertise Derry-Londonderry and Donegal in Nice Britain. It concerned ‘idents’ (brief video snippets) operating instantly earlier than, throughout and after every episode. The six brief movies highlighted the historic walled metropolis of Derry, Mussenden Temple, the Big’s Causeway, Culdaff Seashore, Errigal and Slieve League. To view one of many movies, click on right here.

22 April, 2024

Tourism Eire in London has gained a serious award for its display tourism promotions. The organisation fought off robust competitors to scoop a Marketing campaign Model Management and Partnership Award within the ‘TV & Cinema’ class. 

The submission highlighted Tourism Eire’s campaigns to leverage the ability of display tourism and widespread video video games – from Sport of Thrones to Murderer’s Creed Valhalla and Derry Ladies. The varied campaigns have delivered influence on consideration of a go to to the island of Eire, by highlighting lovely places right here via display collaborations. The judging panel particularly counseled Tourism Eire’s sponsorship of the third and ultimate collection of Channel 4’s Derry Ladies, saying: “Wonderful use of expertise and culturally related content material. Constantly sturdy outcomes delivered throughout the number of executions”.

Commenting on the award, Julie Wakley, Tourism Eire’s Head of Nice Britain, stated: “Tourism Eire is delighted to have topped the ‘TV & Cinema’ class on the Marketing campaign Model Management and Partnership Awards. Movie and TV are recognised as sturdy influencers on potential guests and lately – on condition that the island of Eire has supplied a backdrop for a lot of widespread movies and TV exhibits – there have been many alternatives for Tourism Eire to leverage this space. We’re delighted that this award particularly recognises our sponsorship of the ultimate collection of Channel 4’s Derry Ladies. Our goal was to seek out an genuine strategy to join with viewers of the hit TV collection and encourage them to place Derry-Londonderry and Donegal on their vacation ‘want record’. With due to our companions at OMD and Publicis.”

Marketing campaign is a month-to-month enterprise journal and web site headquartered in Nice Britain, which is learn by folks working within the promoting, advertising and marketing and media industries. The Marketing campaign Model Management & Partnership Awards rejoice organisations which have demonstrated important accomplishments within the fields of selling, branding and strategic alliances.

The goal of Tourism Eire’s Derry Ladies sponsorship was to advertise Derry-Londonderry and Donegal in Nice Britain. It concerned ‘idents’ (brief video snippets) operating instantly earlier than, throughout and after every episode. The six brief movies highlighted the historic walled metropolis of Derry, Mussenden Temple, the Big’s Causeway, Culdaff Seashore, Errigal and Slieve League. To view one of many movies, click on right here.